The Program
is an idea company

Born digital, we forge meaningful connections between lifestyle brands and people.

We create experiences for lifestyle brands that lead

We focus on what matters before we ask what is possible. We use film, code, pixels and words to push boundaries, cut through clutter and deliver creative solutions that stand apart. We partner with ambitious brands who are equally interested in shaping the future.

Brand Partners

Our latest work

Nike Air VaporMax

Creating a new chapter of Air VaporMax utilizing an innovative direction and technology to communicate a new identity for Nike's top product story


Shining a Light on the Dedicated

Nike Cortez

Bringing new life to the one that started it all

Reclaim Your Turf

Proving that there are two types of grass seed - Pennington and everything else

Ledlenser Outdoor Series

German Engineered for American Exploration



We strip away complexity to identify what really matters. Nothing is left to chance - each solution moves brands forward - no compromises.

  • Research
  • Positioning
  • Go-to-Market


Early to innovate, early to market. We find new ways to engage consumers and accomplish technical goals. If it doesn’t exist - we build it.

  • Application
  • Engineering
  • Digital Retail
  • Enterprise
  • VR & AR


We make brands bolder, platforms more intuitive, and environments more jaw-dropping - on screens, in the world and in your customers’ heads.

  • UI/UX
  • Brand
  • Motion


We write, shoot and edit evocative media in-house, which ensures it meets the highest standard - our own.

  • Branded Content
  • Filmmaking
  • Production
  • Post Production
  • Broadcast


We deliver immersive, sharable experiences that get people talking. Each touchpoint is meticulously planned to deliver maximal impact.

  • Content
  • Advertising
  • Strategy

Ethan Smith-Gillespie

Partner / President

Coe Lottis

Partner / VP Strategy

Macie Ross

Studio Coordinator

Jourdain May

Sr. Content Producer

Brian White

New Partnerships

Kim Ponto

Design Manager

Dylan Smith

Technical Manager

Ashley Norquist

Brand Designer

Theresa Nguyen

Production Designer

Elijah Austin

Content Producer

Corey Gray


Ryan Jacobson

Sr. Motion Designer

Jim Nowierski

Sr. Strategist

Eli Janin

Technical Producer

Jessica Ye

Production Designer

John Cywinski

Content Producer

Liz Miller


Colin Johnson

Front-End Developer

Chelsea Robinson


Joe Brunett

Jr. Editor

Rachel Smith-Gillespie

Administrative Coordinator

Bryan Paronto

Front-End Developer