The Program
is an idea company

Born digital, we forge meaningful connections between lifestyle brands and people.

We create digital experiences for lifestyle brands that lead

We focus on what matters before we ask what is possible. We use film, code, pixels and words to push boundaries, cut through clutter and deliver creative solutions that stand apart. We partner with ambitious brands who are equally interested in shaping the future.

Brand Partners

Our latest work

Nike N7

Inspiring the Next Generation Through Sport - Nike N7 Collection Launch


Shining a Light on the Dedicated

Nike Basketball

Raising the Profile of the Brand That Defines the Sport

Night Sessions

Turning Heads with 360 Video and Virtual Reality



We strip away complexity to identify what really matters. Nothing is left to chance - each solution moves brands forward - no compromises.

  • Research
  • Positioning
  • Go-to-Market


Early to innovate, early to market. We find new ways to engage consumers and accomplish technical goals. If it doesn’t exist - we build it.

  • Application
  • Engineering
  • Digital Retail
  • Enterprise
  • VR & AR


We make brands bolder, platforms more intuitive, and environments more jaw-dropping - on screens, in the world and in your customers’ heads.

  • UI/UX
  • Brand
  • Motion


We write, shoot and edit evocative media in-house, which ensures it meets the highest standard - our own.

  • Branded Content
  • Filmmaking
  • Production
  • Post Production
  • Broadcast


We deliver immersive, sharable experiences that get people talking. Each touchpoint is meticulously planned to deliver maximal impact.

  • Content
  • Advertising
  • Strategy

We are thinkers, doers, builders, and ping-pongers.

Ethan Smith-Gillespie

Partner / President

Coe Lottis

Partner / VP Strategy

Macie Ross

Studio Coordinator

Joe Cuffney

Full Stack Web Engineer

Jourdain May

Content Producer

Kim Ponto

Design Manager

Reid Blomquist

Sr. Technical Lead

Colin McSteen

Senior Interactive Designer

Ashley Norquist

Production Designer

Corey Gray

Digital Producer

Colton Fent

Full Stack Developer / Engineer

Jeremy Kuehl

Quality Assurance Lead

Elijah Austin

Editor & Post

Ryan Jacobson

Motion & Visual Designer

Dylan Smith

Technical Manager

Jim Nowierski

Sr. Strategist

Eli Janin

Technical Producer

Bryan Paronto

Front End Developer

Rachel Smith-Gillespie

Administrative Coordinator


Welcome Engineer