The Nike Cortez

Born on an Oregon track and adopted by the streets of California, the Nike Cortez blends sport and city-style like no other. We partnered with Nike to usher in the next phase of the Cortez’s stylistic evolution by introducing the shoe’s iconic swagger to women’s fashion.

Elegant Defiance

Part grace, part sport and part street - we created a Portland-by-way-of-Los-Angeles look that blended OG sneaker innovation with the airy, sun-kissed aesthetic of California. We captured our collaboration with rich imagery and video, which Nike published throughout its North American, Western Europe and Global channels and shared amongst its global wholesale accounts.

Strategy

Keep an eye out for new Cortez releases. This is an ongoing campaign. New content will be released throughout the year.

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