The Program
is an idea company

Born digital, we forge meaningful connections between lifestyle brands and people.

We create experiences for lifestyle brands that lead

We focus on what matters before we ask what is possible. We use film, code, pixels and words to push boundaries, cut through clutter and deliver creative solutions that stand apart. We partner with ambitious brands who are equally interested in shaping the future.

Brand Partners

Our latest work

Nike Air VaporMax

Creating an entirely new shoe identity bridging lifestyle and performance

#LEDBYLIGHT

Shining a Light on the Dedicated

Nike Cortez

Bringing new life to the one that started it all

Reclaim Your Turf

Proving that there are two types of grass seed - Pennington and everything else

Ledlenser Outdoor Series

German Engineered for American Exploration

Capabilities

Strategy

We strip away complexity to identify what really matters. Nothing is left to chance - each solution moves brands forward - no compromises.

  • Research
  • Positioning
  • Go-to-Market

Technology

Early to innovate, early to market. We find new ways to engage consumers and accomplish technical goals. If it doesn’t exist - we build it.

  • Application
  • Engineering
  • Digital Retail
  • Enterprise
  • VR & AR

Design

We make brands bolder, platforms more intuitive, and environments more jaw-dropping - on screens, in the world and in your customers’ heads.

  • UI/UX
  • Brand
  • Motion

Story

We write, shoot and edit evocative media in-house, which ensures it meets the highest standard - our own.

  • Branded Content
  • Filmmaking
  • Production
  • Post Production
  • Broadcast

Social

We deliver immersive, sharable experiences that get people talking. Each touchpoint is meticulously planned to deliver maximal impact.

  • Content
  • Advertising
  • Strategy

Ethan Smith-Gillespie

Partner/CEO

Coe Lottis

Partner/CSO

Macie Ross

Studio

Kim Ponto

Strategy

Alison Martin

Design

Jim Nowierski

Strategy

Ryan Jacobson

Content

Jourdain May

Content

Ashley Norquist

Design

Brian White

Production

Corey Gray

Production

Elijah Austin

Content

Joe Brunett

Content

Liz Miller

Strategy

Kelsey Doherty

Production

John Cywinski

Content

Chelsea Robinson

Production

Theresa Nguyen

Design

John Pomietlasz

Strategy

Nathan Petts

Technology

Jessica Ye

Design

Colin Johnson

Technology

Trish Laver

Design

Rachel Smith-Gillespie

Studio